New techniques, technology, and innovation are keys that have propelled Ubisoft to worldwide success. The French gaming company responsible for best-selling releases like Assassin’s Creed, Far Cry, and Tom Clancy’s video game series hopes to continue their success by incorporating blockchain and other emerging technologies into their developmental processes.
Inside the gaming company is the collective Strategic Innovation Lab, responsible for analyzing and monitoring upcoming technologies as well as planning and implementing those technologies for the future. Strategic Innovation Lab is currently looking at ways Artificial Intelligence (AI), the Maker Movement, and blockchain technology can influence their products, provide unique gameplay opportunities, and create loyal and engaged consumers. Of interest recently is the use of blockchain technology, which Lidwine Sauer, the Lab’s director, hopes can provide “real digital collectibles that cannot be replicated by anyone and can be 100 percent owned” by the player.
One-of-a-kind downloadable content (DLC) can be enhanced by blockchain to create individual and unique add-ons, improve gameplay features, add creativity and aesthetics to a game, and implement a layer of protection for the user. According to Sauer, “Thanks to the blockchain, we can now have the equivalent of a digital Picasso, with the advantage that it’s a lot more difficult to steal something on the blockchain than to steal a Picasso.”
Sauer sees DLC as only the first step in the potential offered by blockchain technology. Although she may not yet know exactly what the next developments will be, Ubisoft and Sauer’s Lab are always on the lookout for the next wave of technology and the improvements it may bring to the gaming experience.
Ubisoft has already implemented AI, open worlds, virtual reality (VR), and other technologies in their gaming experience, and has partnered with startup tech companies in the development of new products as well. As Ubisoft’s Strategic Innovation Lab continues to lead with technology and innovation, they may find that blockchain is an instrumental piece in “that interesting thing” that Sauer believes is waiting to be developed.